Shelley Hoffman

Incubation 2.0 – Directing Animated Feature Film

Gemini Award–winning writer Shelley Hoffman is one of Canada’s most in demand animation creative writer with international experience at all age levels.

Together with Robert Pincombe they draw upon a wealth of experience in the industry—including live performance, producing, storyboarding and indie filmmaking to bring a unique, wide-ranging perspective to every new project. This adaptable pair is as comfortable reinvigorating trusted pre-school properties like Max and Ruby and Caillou as they are writing frenetic comedies like Rocket Monkeys, Jimmy Two-Shoes, and Aardman’s Planet Sketch, or action-adventure shows such as Grossology, Beyblade and Bakugan Battle Brawlers.

They developed and story-edited Kid vs. Kat and are currently Executive Story Editing season two of the hit Teletoon and Disney XD’s horror comedy Camp Lakebottom for 9 Story Entertainment.


Mentored labs & courses

Incubation 2.0 – Directing Animated Feature Film

Robert Lence
Disney, DreamWorks, Pixar
Len Simon
Shelley Hoffman
Rustam Hasanov
Disney, DreamWorks, HBO
Tom Owens
Disney, DreamWorks
March - September 2022
11 weeks + online
intermediate to advance experience
5 projects
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